If you have a question for a dermatologist, but aren’t ready to book a doctor’s visit, check out La Roche-Posay’s new online program called Dermatologist by Your Side. Viewed throughFacebook or YouTube, the program comprises a series of short videos featuring board-certified dermatologists talking about skin concerns ranging from acne to dark spots, rosacea to aging skin. Brief overviews of the conditions are provided as well as help in sorting through the mountain of skincare products available at drugstores, department stores and online.
One of the hot topics in the series is the new FDA sunscreen labeling regulations, which go into effect on June 18. The new rules will help consumers identify products that truly offer broad spectrum protection, defending against both UVA and UVB rays.
In line with the changes, La Roche-Posay introduces three new sun-protection products:
Anthelios Ultra Light Sunscreen Lotion Spray 30 & 60 ($35.50)– a 360º spray with broad-spectrum protection.
Anthelios 50 Tinted Mineral Ultra Light Sunscreen Fluid ($32.95) - a lightly tinted UVA/UVB 100% mineral sun filter.
Anthelios 50 Daily Anti-Aging Primer with Sunscreen ($39.50) – a two-in-one product that combines a primer with a full-spectrum sunscreen.
These and other La Roche-Posay products are available at www.laroche-posay.us and major drugstore chains across the country.
Win a head-to-toe makeover, photo shoot and trip to New York City by entering the RoC skincare “You and Improved” Challenge on the RoC Facebook page. The grand prize includes a one-on-one consultation with RoC’s skincare expert Dr. Erin Gilbert, transformations with top makeup and hair stylists, a wardrobe consultation, a photo shoot with celebrity fashion stylist Marcellas Reynolds and, of course, a trip to the Big Apple. The experience is sure to make you look and feel 10 years younger.
The contest is part of a campaign featuring the transformation of four everyday women who have already taken the challenge to make a change in their lives, starting with their skin. Their evolution is chronicled in a series of short videos on the RoC Facebook page.
To enter the contest, tell RoC why you want to look ten years younger by submitting either a video or written essay with photo by Mary 17. RoC will announced 25 finalists in June with four winners being determined by Facebook fan votes.
As you tackle your spring cleaning agenda, make sure to add your bathroom vanity and makeup bag to the docket. Cleaning out your product stash and sanitizing your tools is critical. Clearing the clutter of unused beauty supplies will help you to streamline your routine, tossing funky old stuff will keep you healthier, and cleaning gadgets and tools is just good hygiene. Best of all, an honest confrontation with your product cache will make you a savvier, less wasteful beauty shopper.
Pitch It We’ve talked about the perils of past-due product. Germs! Risk of infection! Ew. Many lines are imprinting “best by” dates or indicating shelf life on packaging. When in doubt, let common sense prevail: if the smell, color or texture has changed then out it goes. Odds are that your natural beauty buys will have a shorter shelf-life than others; those parabens that so many consumers are trying to avoid were developed to prohibit microbial growth. Without them, products may go bad sooner. Be vigilant about mascara; once opened, it’s good for a maximum of three months. Eye infections are the worst, and not worth chancing it. What about the things you never use? Maybe the color’s all wrong or the formula isn’t right for your skin. Toss. Buyer’s remorse? Banish it. The space and lack of clutter is way more valuable than the product itself.
Clean It Now that you’ve done away with your old product, make sure that you’re working with sanitary beauty tools. Brushes should be washed regularly with mild soap and water. A cleaning spray is great between washes to keep colors from mixing. Invest in a roll to keep brushes organized and protected from airborne bacteria. Eyelash curler pads should be replaced every 4-6 months. Clarisonic devotees ought to replace brush heads every three months, and the head needs weekly cleanings with antibacterial soap and warm water.
Do Better Next Time Don’t make the same mistakes over and over. Take time to survey your beauty missteps. What are your biggest beauty traps? Colors that wash you out? Trends that aren’t true to your style? Fragrances too heavy for your personal taste? Make a mental note of what went wrong and vow to make better choices next time. If you find yourself cringing over money wasted on trendy colors and products, make sure to try new things with a budget brand then upgrade if you find that it suits you.
When you open something new, date the packaging with a sticker or grease pencil for an easy reference point. Be honest with yourself about beauty buying and usage habits. Products that make you look and feel great are worth the investment and equally worth replacing when the time comes. If you wear mascara every single day then $70 a tube doesn’t seem quite so crazy, once you figure out that over three months your daily cost per use is less than $.75. Then again, if you only wear mascara on special occasions then a drugstore brand makes better financial sense. Whether you spent $5 or $50, you need to toss it when the time comes.
A take-no-prisoners beauty purge and cleanse can be tough, but it paves the way for better beauty purchases and practices. Put your health first by establishing and maintaining good hygiene, and edit a beauty arsenal that works best for you.