Freebie of the day!!! Until 2PM EST!
Enter for free and win a basket of makeup from top cosmetic companies, courtesy of Beauty in the Bag ($250 value!)
http://www.jdeal.com/new-york

Freebie of the day!!! Until 2PM EST!

Enter for free and win a basket of makeup from top cosmetic companies, courtesy of Beauty in the Bag ($250 value!)

http://www.jdeal.com/new-york

GORGEOUS GIVEAWAY – SEPHORA FLORAL FUNK PALETTE

This week’s GORGEOUS GIVEAWAY is perfect for subtle summer eye looks. We have 3 Sephora Floral Funk Palettes – Cool (a $28 value) to give to our lucky winners. The kit contains 9 eyeshadows that can create a variety of looks – from natural to dramatic.
With shades ranging from sheer beige to pop of color mauve, the kit is a versatile tool that is sure to replace that hodge podge of eyeshadows mucking up your makeup bag.
And adding to the creative spirit – the Floral Funk Palette compact is absolutely adorable. The black faux leather case is bejeweled with golden rivets and sweet pink and white flowers. A summer must-have!
TO ENTER:
Which eye makeup product can you simply not live without?
Register/login and post your response in the comment section of our contest page 
Winners will be announced on My 28th. Good luck to all!

GORGEOUS GIVEAWAY – SEPHORA FLORAL FUNK PALETTE

This week’s GORGEOUS GIVEAWAY is perfect for subtle summer eye looks. We have 3 Sephora Floral Funk Palettes – Cool (a $28 value) to give to our lucky winners. The kit contains 9 eyeshadows that can create a variety of looks – from natural to dramatic.

With shades ranging from sheer beige to pop of color mauve, the kit is a versatile tool that is sure to replace that hodge podge of eyeshadows mucking up your makeup bag.

And adding to the creative spirit – the Floral Funk Palette compact is absolutely adorable. The black faux leather case is bejeweled with golden rivets and sweet pink and white flowers. A summer must-have!

TO ENTER:

Which eye makeup product can you simply not live without?

Register/login and post your response in the comment section of our contest page 

Winners will be announced on My 28th. Good luck to all!

GORGEOUS GIVEAWAY – JOHN FRIEDA STYLING AND COLOR PRODUCT TRIO
Hair woes begone with this week’s GORGEOUS GIVEAWAY. We have 3 sets of a John Frieda Styling and Color Product Trio (a $32 value) to give to our lucky winners.
The prize features: Full Repair Style Revival Heat Activated Styling Spray, Frizz Ease Sheer Solution, and Precision Foam Colour Salon Blend.
Full Repair Style Revival – if you over style your hair (and who isn’t guilty of that at some time) this styling spray will help repair and reduce the look and feel of damage. Whether you want a smooth, sleek blowout or bouncy curls, the versatile styling formula adds fullness, body and lift to any style. The spray contains flexible polymer technology for soft, smooth and natural styling and Inca Inchi Oil for heat protection, allowing your damaged strands to mend.
Frizz Ease Sheer Solution – this two-part styler features the smoothing power of Friz-Ease in a formulation expressly developed for women with both fine hair and frizz. The lightweight solution fights frizz without weighing hair down. A dual phase product, Sheer Solution contains a smoothing lotion and a lightweight serum. Frizz-fighting silicones are featured in the serum while the lotion boasts hair nutrients. Shake to combine the two phases before application.
Precision Foam Colour Salon Blend – this at-home hair-color system aims to recreate salon-like results. Part of the Precision Foam Colour Salon offerings, these 5 new blends incorporate hues from multiple tone families, giving the same kind of blended effect professional colorists offer. The 5 new blends are:
Dark Caramel Blonde (Natural/Beige/Gold
Dark Cool Pearl Blonde (Pearl/Beige/Natural)
Lightest Cool Almond Brown (Pearl/Beige/Natural)
Light Bronze Brown (Natural/Beige/Copper)
Light Amber Brown (Natural/Beige/Gold)


TO ENTER:
Frizzy or flat – tell us which is your worst hair nightmare.
Register/login and post your response in the comment section of our contest page 
Winners will be announced on My 21st. Good luck to all!

GORGEOUS GIVEAWAY – JOHN FRIEDA STYLING AND COLOR PRODUCT TRIO

Hair woes begone with this week’s GORGEOUS GIVEAWAY. We have 3 sets of a John Frieda Styling and Color Product Trio (a $32 value) to give to our lucky winners.

The prize features: Full Repair Style Revival Heat Activated Styling SprayFrizz Ease Sheer Solution, and Precision Foam Colour Salon Blend.

Full Repair Style Revival – if you over style your hair (and who isn’t guilty of that at some time) this styling spray will help repair and reduce the look and feel of damage. Whether you want a smooth, sleek blowout or bouncy curls, the versatile styling formula adds fullness, body and lift to any style. The spray contains flexible polymer technology for soft, smooth and natural styling and Inca Inchi Oil for heat protection, allowing your damaged strands to mend.

Frizz Ease Sheer Solution – this two-part styler features the smoothing power of Friz-Ease in a formulation expressly developed for women with both fine hair and frizz. The lightweight solution fights frizz without weighing hair down. A dual phase product, Sheer Solution contains a smoothing lotion and a lightweight serum. Frizz-fighting silicones are featured in the serum while the lotion boasts hair nutrients. Shake to combine the two phases before application.

Precision Foam Colour Salon Blend – this at-home hair-color system aims to recreate salon-like results. Part of the Precision Foam Colour Salon offerings, these 5 new blends incorporate hues from multiple tone familiesgiving the same kind of blended effect professional colorists offer. The 5 new blends are:

  • Dark Caramel Blonde (Natural/Beige/Gold
  • Dark Cool Pearl Blonde (Pearl/Beige/Natural)
  • Lightest Cool Almond Brown (Pearl/Beige/Natural)
  • Light Bronze Brown (Natural/Beige/Copper)
  • Light Amber Brown (Natural/Beige/Gold)

TO ENTER:

Frizzy or flat – tell us which is your worst hair nightmare.

Register/login and post your response in the comment section of our contest page 

Winners will be announced on My 21st. Good luck to all!

GORGEOUS GIVEAWAY – ESTÉE LAUDER LIMITED EDITION COLORS PALETTE
Make up lovers – have we got a contest for you. For this week’s GORGEOUS GIVEAWAY we have 3 Estée Lauder Limited Edition Colors Palettes (a $65 value) to give to our lucky winners. Packaged in a handsome sculptural brown compact case, the palette features eight eye shadows and four lip colors.
Embellish your eyes with Lauder’s Pure Color EyeShadow in muted shades like Dusty Rose, Tea Biscuit, Pink Ice and Clove. Finish options include Matte, Satin and Shimmer.
Create a memorable pout with Pure Color Long Lasting Lipstick using the palette’s Flamenco and Hazelnut Cream shades. Pure Color is known for maximizing color impact to give amplified brilliance.
For a slightly more subdued set of lips try the kit’s Pure Color Crystal Lipstick in Dulce de Leche, which provides sheer-to-medium buildable coverage.
With this spectrum of options, you’re sure to create a look or looks to highlight and complement.

TO ENTER:
Tell us about your favorite Estée Lauder product or one you would like to try.
Post your response in the comment section of our page or tweet your response to @beautyinthebag
Winners will be announced on April 30th. Good luck to all!

GORGEOUS GIVEAWAY – ESTÉE LAUDER LIMITED EDITION COLORS PALETTE

Make up lovers – have we got a contest for you. For this week’s GORGEOUS GIVEAWAY we have 3 Estée Lauder Limited Edition Colors Palettes (a $65 value) to give to our lucky winners. Packaged in a handsome sculptural brown compact case, the palette features eight eye shadows and four lip colors.

Embellish your eyes with Lauder’s Pure Color EyeShadow in muted shades like Dusty Rose, Tea Biscuit, Pink Ice and Clove. Finish options include Matte, Satin and Shimmer.

Create a memorable pout with Pure Color Long Lasting Lipstick using the palette’s Flamenco and Hazelnut Cream shades. Pure Color is known for maximizing color impact to give amplified brilliance.

For a slightly more subdued set of lips try the kit’s Pure Color Crystal Lipstick in Dulce de Leche, which provides sheer-to-medium buildable coverage.

With this spectrum of options, you’re sure to create a look or looks to highlight and complement.

TO ENTER:

Tell us about your favorite Estée Lauder product or one you would like to try.

Post your response in the comment section of our page or tweet your response to @beautyinthebag

Winners will be announced on April 30th. Good luck to all!

The Doctor is in

If you have a question for a dermatologist, but aren’t ready to book a doctor’s visit, check out La Roche-Posay’s new online program called Dermatologist by Your Side. Viewed throughFacebook or YouTube, the program comprises a series of short videos featuring board-certified dermatologists talking about skin concerns ranging from acne to dark spots, rosacea to aging skin. Brief overviews of the conditions are provided as well as help in sorting through the mountain of skincare products available at drugstores, department stores and online.

One of the hot topics in the series is the new FDA sunscreen labeling regulations, which go into effect on June 18. The new rules will help consumers identify products that truly offer broad spectrum protection, defending against both UVA and UVB rays.

In line with the changes, La Roche-Posay introduces three new sun-protection products:

Anthelios Ultra Light Sunscreen Lotion Spray 30 & 60 ($35.50)– a 360º spray with broad-spectrum protection.

Anthelios 50 Tinted Mineral Ultra Light Sunscreen Fluid ($32.95) -  a lightly tinted UVA/UVB 100% mineral sun filter.

Anthelios 50 Daily Anti-Aging Primer with Sunscreen ($39.50) – a two-in-one product that combines a primer with a full-spectrum sunscreen.

These and other La Roche-Posay products are available at www.laroche-posay.us and major drugstore chains across the country.

GORGEOUS GIVEAWAY – PHEBO MINI SOAP KIT
We bring a bit of Brazil to the USA for this week’s GORGEOUS GIVEAWAY. We have 3 Soap Kits with 6 Mini Soaps (a $25 value) from Phebo, a classic Brazilian brand, to give to our lucky winners.
Dating back to the 1930s, Phebo is Brazil’s first luxury perfume brand – it was established by two Portuguese cousins in the heart of the Amazon forest 80 years ago. Next month, the brand will be making its stateside debut during an exclusive limited-time launch in Macy’s stores nationwide.
The kit includes six mini soap bars in the following scents: Agua de Lavanda, Agua de Neroli, Agua de Iris, Agua de Rosas and Agua de Citrus. One of each is featured in the kit, except for the lavender soap, which is such a hit in Brazil that the company just had to include two.
A pioneer of vegetable-based soap technology in Brazil, Phebo is proud to produce soaps that are 100% vegetable-based, paraben-free, not tested on animals and produced in the Amazon.

TO ENTER:
Tell us why you would love to visit Brazil!!
Post your response in the comment section of our page or tweet your response to @beautyinthebag
Winners will be announced on April 30th. Good luck to all!

GORGEOUS GIVEAWAY – PHEBO MINI SOAP KIT

We bring a bit of Brazil to the USA for this week’s GORGEOUS GIVEAWAY. We have 3 Soap Kits with 6 Mini Soaps (a $25 value) from Phebo, a classic Brazilian brand, to give to our lucky winners.

Dating back to the 1930s, Phebo is Brazil’s first luxury perfume brand – it was established by two Portuguese cousins in the heart of the Amazon forest 80 years ago. Next month, the brand will be making its stateside debut during an exclusive limited-time launch in Macy’s stores nationwide.

The kit includes six mini soap bars in the following scents: Agua de Lavanda, Agua de Neroli, Agua de Iris, Agua de Rosas and Agua de Citrus. One of each is featured in the kit, except for the lavender soap, which is such a hit in Brazil that the company just had to include two.

A pioneer of vegetable-based soap technology in Brazil, Phebo is proud to produce soaps that are 100% vegetable-based, paraben-free, not tested on animals and produced in the Amazon.

TO ENTER:

Tell us why you would love to visit Brazil!!

Post your response in the comment section of our page or tweet your response to @beautyinthebag

Winners will be announced on April 30th. Good luck to all!

TANGERINE TANGO: PANTONE’S COLOR OF THE YEAR

For the last twelve years, global color authority Pantone has declared a color of the year, chosen to reflect the times and forecast trends. The 2012 Pantone Color of the Year is Tangerine Tango, and it’s bringing a proverbial pop to the beauty world. Pantone’s pick was selected to convey optimism and energy, and cosmetics companies are all over it for its surprising versatility. Sephora loves it so much that they collaborated with Pantone for a special line in celebration of the color. Tangerine Tango can skew young and trendy or sophisticated, and the orange/red hybrid flatters every complexion. Where to start? This orangey-red might look daunting to women who typically play it safe with color, but there are options suitable for color novices and daredevils alike. Whether you ease into it or dive feet first into the deep end, there’s something pretty in Tangerine Tango for every woman.

Toe the line. A vivid pedicure is always a safe way to test the waters with a new color, and Butter London Jaffa Nail Laquer is a beautiful take on this color trend ($14). The Sephora Color of the Year Nail Enamel Sethas Tangerine Tango in a finish for every mood: creamy, matte, glitter, pearlized ($24 for four). The color will look particularly gorgeous with neutral footwear in gray, navy, black or nude.

Put on a citrusy smooch. Bobbi Brown Lip Color in Atomic Orange is creamy and semi-matte, calling attention to a gorgeous mouth with something important to say ($23). MAC Lady Danger is a matte orange red from a line known for its long lasting color ($14.50). For a more subtle wash of Tangerine Tango, look for a sheer gloss. Slick on Nars Lip Gloss in Wonder ($24) or Lancôme Color Fever Gloss in Raging Envy ($26).

Get cheeky. Light up your complexion with of-the-moment cheek color. Tarte Cosmetics Amazonian Clay 12-Hour Blush in Tipsy ($25) is a natural formula that delivers beautiful results. Benefit Chachatint Lip & Cheek Stain is an on-trend color spin on the line’s signature product, Benetint. Done correctly, this look should skew towards sun-kissed and away from mid-80s Cyndi Lauper (you can still love her like we do without rocking the look).

All eyes on Tangerine Tango. It’s equally easy to go low key or high impact with all of the eye options available in this hue. A bold shadow can be used to subtle effect on the lid, or up to the brow line for a bolder look. Try Napoleon Perdis Color Disc in Tequila Sunrise ($25). Ready for a bigger color risk? Try on Tangerine Tango liner or lashes for size. Check out the Color Of The Year liner set ($22) and the Tangerine Tango Faux Lash Set ($28), both at Sephora.
If the thought of intense color on your face is still too daunting, consider putting a little touch of  Tangerine Tango near your face; Anthropologie’s orange crinkled flower hair clip ($18) and Jennifer Behr’s Fluoro headband in flame ($128) are both safe and beautiful bets. Whether you go bold or subdued, there’s a gorgeous way for everyone to wear Pantone’s color of the year, Tangerine Tango.

TANGERINE TANGO: PANTONE’S COLOR OF THE YEAR

For the last twelve years, global color authority Pantone has declared a color of the year, chosen to reflect the times and forecast trends. The 2012 Pantone Color of the Year is Tangerine Tango, and it’s bringing a proverbial pop to the beauty world. Pantone’s pick was selected to convey optimism and energy, and cosmetics companies are all over it for its surprising versatility. Sephora loves it so much that they collaborated with Pantone for a special line in celebration of the color. Tangerine Tango can skew young and trendy or sophisticated, and the orange/red hybrid flatters every complexion. Where to start? This orangey-red might look daunting to women who typically play it safe with color, but there are options suitable for color novices and daredevils alike. Whether you ease into it or dive feet first into the deep end, there’s something pretty in Tangerine Tango for every woman.

Toe the line. A vivid pedicure is always a safe way to test the waters with a new color, and Butter London Jaffa Nail Laquer is a beautiful take on this color trend ($14). The Sephora Color of the Year Nail Enamel Sethas Tangerine Tango in a finish for every mood: creamy, matte, glitter, pearlized ($24 for four). The color will look particularly gorgeous with neutral footwear in gray, navy, black or nude.

Put on a citrusy smooch. Bobbi Brown Lip Color in Atomic Orange is creamy and semi-matte, calling attention to a gorgeous mouth with something important to say ($23). MAC Lady Danger is a matte orange red from a line known for its long lasting color ($14.50). For a more subtle wash of Tangerine Tango, look for a sheer gloss. Slick on Nars Lip Gloss in Wonder ($24) or Lancôme Color Fever Gloss in Raging Envy ($26).

Get cheeky. Light up your complexion with of-the-moment cheek color. Tarte Cosmetics Amazonian Clay 12-Hour Blush in Tipsy ($25) is a natural formula that delivers beautiful results. Benefit Chachatint Lip & Cheek Stain is an on-trend color spin on the line’s signature product, Benetint. Done correctly, this look should skew towards sun-kissed and away from mid-80s Cyndi Lauper (you can still love her like we do without rocking the look).

All eyes on Tangerine Tango. It’s equally easy to go low key or high impact with all of the eye options available in this hue. A bold shadow can be used to subtle effect on the lid, or up to the brow line for a bolder look. Try Napoleon Perdis Color Disc in Tequila Sunrise ($25). Ready for a bigger color risk? Try on Tangerine Tango liner or lashes for size. Check out the Color Of The Year liner set ($22) and the Tangerine Tango Faux Lash Set ($28), both at Sephora.

If the thought of intense color on your face is still too daunting, consider putting a little touch of  Tangerine Tango near your face; Anthropologie’s orange crinkled flower hair clip ($18) and Jennifer Behr’s Fluoro headband in flame ($128) are both safe and beautiful bets. Whether you go bold or subdued, there’s a gorgeous way for everyone to wear Pantone’s color of the year, Tangerine Tango.

GORGEOUS GIVEAWAY – GKHAIR SERUM
As the warm weather eases in, be ready to fight the frizzies with this week’s GORGEOUS GIVEAWAY. We have 3 bottles ofGKhair Serum (a $25 value) to give to our lucky winners. Use the serum after shampoo and conditioner to tackle frizz and flyaways, add shine, nourish hair and create a soft smooth finish.
Part of the GKhair lineup, the serum features Juvexin, a protein blend that is formulated to restore hair from the inside out. It helps hair return to a more youthful state, while protecting against future damage and environmental effects. In addition, the concentrated dose of Juvexin creates a protective shield over each strand leaving a soft, sleek finish.
With GKhair Serum you can create that special summer look feeling frizz free and confident.
TO ENTER:
Tell us all about your favorite celebrity hair style.
Post your response in the comment section of our page or tweet your response to @beautyinthebag
Winners will be announced on April 23rd. Good luck to all!

GORGEOUS GIVEAWAY – GKHAIR SERUM

As the warm weather eases in, be ready to fight the frizzies with this week’s GORGEOUS GIVEAWAY. We have 3 bottles ofGKhair Serum (a $25 value) to give to our lucky winners. Use the serum after shampoo and conditioner to tackle frizz and flyaways, add shine, nourish hair and create a soft smooth finish.

Part of the GKhair lineup, the serum features Juvexin, a protein blend that is formulated to restore hair from the inside out. It helps hair return to a more youthful state, while protecting against future damage and environmental effects. In addition, the concentrated dose of Juvexin creates a protective shield over each strand leaving a soft, sleek finish.

With GKhair Serum you can create that special summer look feeling frizz free and confident.

TO ENTER:

Tell us all about your favorite celebrity hair style.

Post your response in the comment section of our page or tweet your response to @beautyinthebag

Winners will be announced on April 23rd. Good luck to all!

WIN A MAKEOVER AND TRIP TO NYC

Roc beauty products

Win a head-to-toe makeover, photo shoot and trip to New York City by entering the RoC skincare “You and Improved” Challenge on the RoC Facebook page. The grand prize includes a one-on-one consultation with RoC’s skincare expert Dr. Erin Gilbert, transformations with top makeup and hair stylists, a wardrobe consultation, a photo shoot with celebrity fashion stylist Marcellas Reynolds and, of course, a trip to the Big Apple. The experience is sure to make you look and feel 10 years younger.

The contest is part of a campaign featuring the transformation of four everyday women who have already taken the challenge to make a change in their lives, starting with their skin. Their evolution is chronicled in a series of short videos on the RoC Facebook page.

To enter the contest, tell RoC why you want to look ten years younger by submitting either a video or written essay with photo by Mary 17. RoC will announced 25 finalists in June with four winners being determined by Facebook fan votes.

Moving Beyond the Typical Eye Mask
 Nuvo Visage Hot Ice Therapy Mask is designed to cover the full face. A versatile product, it can be used cold or hot to offer a variety of benefits.
Like most eye masks, when used cold Nuvo Visage reduces puffiness, particularly the kind resulting from a fun but late night on the town. It also minimizes the appearance of large pores, tightens the skin and preps complexions for makeup application. The full face mask is ideal for use after cosmetic procedures such as surgery, fillers and peels. It’s even been known to help with migraines and a hot flash or two.
The reusable mask can also be used hot – just pull a tab and it goes from cold to hot. When used in this mode, the Nuvo Visage mask helps with congestion, allergies, and headaches, as well as offering an antidote to a stressful day.
Priced at just $29.99, Hot Ice Mask is available at nuvovisage.com. It comes in four different colors – red, clear, pink and blue – and is sold with its own zip lock bag for safe storage.
The founder of Nuvo Visage is a passionate animal lover and has created a unique partnership with Hall County Human Society, a no-kill shelter. 100% of the profits from Nuvo Visage are donated to the society, which is the founder’s local animal shelter.

Moving Beyond the Typical Eye Mask

 Nuvo Visage Hot Ice Therapy Mask is designed to cover the full face. A versatile product, it can be used cold or hot to offer a variety of benefits.

Like most eye masks, when used cold Nuvo Visage reduces puffiness, particularly the kind resulting from a fun but late night on the town. It also minimizes the appearance of large pores, tightens the skin and preps complexions for makeup application. The full face mask is ideal for use after cosmetic procedures such as surgery, fillers and peels. It’s even been known to help with migraines and a hot flash or two.

The reusable mask can also be used hot – just pull a tab and it goes from cold to hot. When used in this mode, the Nuvo Visage mask helps with congestion, allergies, and headaches, as well as offering an antidote to a stressful day.

Priced at just $29.99, Hot Ice Mask is available at nuvovisage.com. It comes in four different colors – red, clear, pink and blue – and is sold with its own zip lock bag for safe storage.

The founder of Nuvo Visage is a passionate animal lover and has created a unique partnership with Hall County Human Society, a no-kill shelter. 100% of the profits from Nuvo Visage are donated to the society, which is the founder’s local animal shelter.


GORGEOUS GIVEAWAY – TEA-RRIFIC GREEN TEA MATTIFIER FROM DR. LORETTA
Banish shiny skin with this week’s GORGEOUS GIVEAWAY. We have 3 bottles of Tea-rrific Green Tea Mattifier (a $50 value) from Dr. Loretta skincare to give to our lucky winners.
Developed by dermatologist Loretta Ciraldo, MD, FAAD to meet the top skincare concerns identified by her patients, Tea-rrific visibly rejuvenates skin tone and texture while it calms red and irritated skin. It addresses a variety of concerns, including redness, breakouts, brown spots, dark circles, fine lines and wrinkles and prevention of sun damage.
What makes this green-tea based serum so powerful is its high amount of EGCG, an antioxidant polyphenol that helps protect cells from DNA damage induced by reactive free radicals. Because of an exclusive extraction process, the formulation delivers more active components of the green tea leaf than many other products. In addition, hyaluronic acid and vitamin E give Tea-rrific a rich moisturizing boost.

TO ENTER:
Imagine having your tea leaves read – what do you hope they will say?
Post your response in the comment section of our page or tweet your response to @beautyinthebag
Winners will be announced on April 16th. Good luck to all!

GORGEOUS GIVEAWAY – TEA-RRIFIC GREEN TEA MATTIFIER FROM DR. LORETTA

Banish shiny skin with this week’s GORGEOUS GIVEAWAY. We have 3 bottles of Tea-rrific Green Tea Mattifier (a $50 value) from Dr. Loretta skincare to give to our lucky winners.

Developed by dermatologist Loretta Ciraldo, MD, FAAD to meet the top skincare concerns identified by her patients, Tea-rrific visibly rejuvenates skin tone and texture while it calms red and irritated skin. It addresses a variety of concerns, including redness, breakouts, brown spots, dark circles, fine lines and wrinkles and prevention of sun damage.

What makes this green-tea based serum so powerful is its high amount of EGCG, an antioxidant polyphenol that helps protect cells from DNA damage induced by reactive free radicals. Because of an exclusive extraction process, the formulation delivers more active components of the green tea leaf than many other products. In addition, hyaluronic acid and vitamin E give Tea-rrific a rich moisturizing boost.

TO ENTER:

Imagine having your tea leaves read – what do you hope they will say?

Post your response in the comment section of our page or tweet your response to @beautyinthebag

Winners will be announced on April 16th. Good luck to all!

Spring Cleaning: Clearing the clutter and sanitizing your beauty tools

As you tackle your spring cleaning agenda, make sure to add your bathroom vanity and makeup bag to the docket. Cleaning out your product stash and sanitizing your tools is critical. Clearing the clutter of unused beauty supplies will help you to streamline your routine, tossing funky old stuff will keep you healthier, and cleaning gadgets and tools is just good hygiene. Best of all, an honest confrontation with your product cache will make you a savvier, less wasteful beauty shopper.

Pitch It We’ve talked about the perils of past-due product. Germs! Risk of infection! Ew. Many lines are imprinting “best by” dates or indicating shelf life on packaging. When in doubt, let common sense prevail: if the smell, color or texture has changed then out it goes. Odds are that your natural beauty buys will have a shorter shelf-life than others; those parabens that so many consumers are trying to avoid were developed to prohibit microbial growth. Without them, products may go bad sooner. Be vigilant about mascara; once opened, it’s good for a maximum of three months. Eye infections are the worst, and not worth chancing it. What about the things you never use? Maybe the color’s all wrong or the formula isn’t right for your skin. Toss. Buyer’s remorse?  Banish it. The space and lack of clutter is way more valuable than the product itself.

Clean It Now that you’ve done away with your old product, make sure that you’re working with sanitary beauty tools. Brushes should be washed regularly with mild soap and water. A cleaning spray is great between washes to keep colors from mixing. Invest in a roll to keep brushes organized and protected from airborne bacteria. Eyelash curler pads should be replaced every 4-6 months. Clarisonic devotees ought to replace brush heads every three months, and the head needs weekly cleanings with antibacterial soap and warm water.

Do Better Next Time Don’t make the same mistakes over and over. Take time to survey your beauty missteps. What are your biggest beauty traps? Colors that wash you out? Trends that aren’t true to your style? Fragrances too heavy for your personal taste? Make a mental note of what went wrong and vow to make better choices next time. If you find yourself cringing over money wasted on trendy colors and products, make sure to try new things with a budget brand then upgrade if you find that it suits you.

When you open something new, date the packaging with a sticker or grease pencil for an easy reference point. Be honest with yourself about beauty buying and usage habits. Products that make you look and feel great are worth the investment and equally worth replacing when the time comes. If you wear mascara every single day then $70 a tube doesn’t seem quite so crazy, once you figure out that over three months your daily cost per use is less than $.75. Then again, if you only wear mascara on special occasions then a drugstore brand makes better financial sense. Whether you spent $5 or $50, you need to toss it when the time comes.

A take-no-prisoners beauty purge and cleanse can be tough, but it paves the way for better beauty purchases and practices. Put your health first by establishing and maintaining good hygiene, and edit a beauty arsenal that works best for you.